This is what an old school original heel is - a bully who intimidates others including fans and Heidenreich does it very well.
Or how about the time when Heidenreich kidnapped Michael Cole then raped him? What i loved about hearing Heidenreich's poem is that it sums up a philosophical and scientific dilemma of what causes people to do evil. What torment caused Heidenreich to be evil? We don't know. Heidenreich is simply hellbent on making others pay. Heidenreich is someone who does what he wants and what he wants is power over others. He's intimidated by no one, not even the likes of the Undertaker.
It's a shame that WWE couldn't take the opportunity to push Heidenreich a push due to him leaving the company and other issues. Nevertheless, Heidenreich was a heel who ought to deserve more respect.